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Inside Lincoln Park's Newest Shop Featuring Fresh Young Labels

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Photos: James Atkins

Lincoln park's newest boutique Frimson, has just opened on Armitage, east of Halsted alongside Comfort Me and King Onye. 27-year old owner Thripthy Mathew, who came to Chicago a year and a half ago from Goa and sits on the couch between two bright racks of feminine and whimsical clothing tells us about her concept.

"Frimson comes from mixing crimson and fuchsia. I've always loved red—its the color of life itself and that is powerful. Fuchsia is the color of femininity and they feel good together. My husband actually came up with it and it describes my clothing perfectly. Women feel the need to dress sharper and I feel the femininity is lost from somewhere. So what I'm doing is bringing them clothes that are sophisticated yet feminine."

Find Frimson label clothing handmade to Western standards and embellished with Eastern flair as well as new generation designers like Eva Franco, Raoul which has already had to be re-ordered, Waverly Grey and ultra-soft Yoga Jeans out of Montreal. The range is priced between $80 for light flowy dresses and $300 for a Raoul peplum top which uses five different textures of white. And to sweeten the deal, the boutique is giving a discount off all first purchases during April and May.
· Frimson [Official Site]