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Prada on Rush Initiates New Format for Made to Measure Program

Detail of the Prada Mad-to-Measure setup
Detail of the Prada Mad-to-Measure setup

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Since 2003 Prada has offered a Made to Measure program in its Oak Street boutique but only as a private appointment. So it's great news for gents wanting a spring refresh that the service is coming for an extended stay to begin tomorrow March 7, along with the introduction of the Spring collection. We're told by Prada, this is a new format for hosting in the store and with the full setup of tailoring accoutrements that is not normally available.

Now, like at other Prada stores outside of the U.S., discerning customers can choose from 300 fabric options for suits, 20 options for coats and 180 for shirts. There two styes of fit; classic and slim, lots of monogram options and materials with as much swank as Cashmere, Vicuna and Guanaco.
· Prada [Official Site]
· All Prada Coverage [Racked]


30 E Oak Street, Chicago IL