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Benetton Says The Boldest Color of Springtime is Blue; Lets Party

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Tomorrow, April 25, United Colors of Benetton is continuing its COLOR party series focusing on the bright colors that make getting dressed worthwhile. Forst it was the PINK Event, now it's the BLUE Event. The shop is putting everything blue at the forefront basing the party after the famous Yves Klein quote, "Blue has no dimension, it is beyond dimensions, whereas other colors are not."

This is your chance to over-blue-it in the best way possible. Arrive on the blue carpet, get snapped and win Best Dressed. The big prize is an overnight stay at the Radisson Blu hotel, and dinner for two at their restaurant, Filini. Interested now and need something to wear? Find inspiration in their spring ad campaign featuring Lea T and Elettra Wiedemann.
· Benetton [Official Site]


520 N Michigan Avenue, Chicago, Il