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Neiman's First Call; RÜCH Loves Moms; A Shopping Crawl; More!

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MICHIGAN AVENUE - In the wake of the new Man's Floor opening, Neiman Marcus has marked inventory at up to 40% off as part of the First Call Sale. New items re being added to the website daily. [Racked Inbox]

ONLINE - Chicago-based designer Ruchika Singh has spent the last three years pouring her heart into the line RÜCH. The unique and affordable cocktail dresses have since become a favorite among editors and socialites. For Mother's Day Ruchika has added a promotion to the site, if you're shopping for mom. Enter MOM25 at the checkout and receive 25% off your entire order. [Racked Inbox]

LAKEVIEW - This coming Saturday, May 11, eight shops are opening their doors for a catered shopping tour with each store featuring discounts. I.D. for example is offering 10% off all furniture and 50% off all Tumi, DSquared, Diesel sun wear. A $20 ticket is required to shop the discount so make sure you check it out before hand.[Racked Inbox]

LAKEVIEW - Maternity boutique Kickin' is having their Spring Fashion Show on the evening of Thursday, May 16. A combination of maternity, nursing and contemporary (i.e. non-maternity) fashions will be shown. RSVP strongly suggested. A 15% discount is offered to all attendees immediately following the show. [Racked Inbox]