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When you're a store owner, you've got to prove yourself season after season to your customers. Buying merchandise with a set of customer in mind can be tough, and to prove the point, Refinery29 has gone behind the scenes to profile six successful shops and ask what their strategies are when buying merchandise. The feature profiles great Racked 38 shops like Edith Hart and Sofia but then explores further with space519, Vive La Femme and Aaron's Apothecary. [Refinery]