clock menu more-arrow no yes

Filed under:

Icebreaker Touchlab's Gold Coast Store Inspired by a Sheep

New, 2 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Months ago we broke the news that New Zealand-based performance wear brand Icebreaker Touchlab was opening it's tenth North American store in Chicago's Gold Coast. Today WWD released what the interior of the store will be like: a sheep.

The large 2,225-square-foot shop on Walton will feature a new design for the brand featuring natural wood fixtures and dressing rooms, a lounge-y community space for relaxing and a mountain display at the entrance. The miniature mountain display will be a departure for the undulating fuzzy sheep-like curves that the store has used until now as the brand expands its North American presence with Toronto in August and Chicago in October.
· Icebreaker Touchlab [Official Site]
· Icebreaker Touchlab Likely Opening on Walton This Year [Racked]
· Icebreaker Eyes US Expansion [Racked]

44 Walton Street, Chicago IL