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Months ago we broke the news that New Zealand-based performance wear brand Icebreaker Touchlab was opening it's tenth North American store in Chicago's Gold Coast. Today WWD released what the interior of the store will be like: a sheep.
The large 2,225-square-foot shop on Walton will feature a new design for the brand featuring natural wood fixtures and dressing rooms, a lounge-y community space for relaxing and a mountain display at the entrance. The miniature mountain display will be a departure for the undulating fuzzy sheep-like curves that the store has used until now as the brand expands its North American presence with Toronto in August and Chicago in October.
· Icebreaker Touchlab [Official Site]
· Icebreaker Touchlab Likely Opening on Walton This Year [Racked]
· Icebreaker Eyes US Expansion [Racked]