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If you thought Sprinkles Cupcakes topped out with the Cupcake ATM, or Santa visiting the Cupcake ATM, think again. The brand known for cupcakes has taken on another beloved American classic with new Sprinkles Ice Cream. To celebrate the launch, on Friday, June 28th, the store at 50 E Walton is giving away free ice cream to the first 150 customers beginning at noon.