clock menu more-arrow no yes mobile

Filed under:

Twinkies Rising From The Dead; Superfans End Up as Fools

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Hostess has just announced a comeback for Twinkies. Starting next month on July 15, the brand will begin selling star snacks Donettes, CupCakes and Twinkies. Months ago when the company announced liquidation, the nostalgia of Hostess hit the base-layer of rabid superfan's souls, sending Chicago into mass hysteria. Prices of Twinkies skyrocketed to $100 per box on eBay and lines were forming at grocery stores around the city. Now that the brand is under new management the cult-followd snacks will distribute to warehouses that directly supply convenience stores and bodegas, making them easier to get than ever--and the same price as before, too. Fools.
· HOSTESS: Twinkies Return to Shelves July 15 [AP]
· 10:00 AM Which Jewel Osco Stores Haven't Received Final Hostess Shipment Yet [Racked]
· The Three Stores That Have (or might have) Twinkies [Racked]
· R.I.P. Twinkies [Racked]