Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.Photos: James Atkins
This summer, popcorn wizard Matt Bercovitz finally opened a shop after two years of operating online, then selling out of Inter-Urban Cafe, in the alley behind Charlie Trotters. And guess what? Matt's shop, Berco's Popcorn is the storefront of the recently vacant Cynthia Rowley that once serviced pretty woman Julia Roberts.
Matt's popular flavors include Pretty & Skinny, Big Time Butter and the Way Too Expensive White Truffle and others like the Billion Dollar Popcorn, which is covered in edible 23 karat gold and goes for a whopping (but well worth it) $250.
· Berco's Popcorn Moving Into Vacated Cynthia Rowley [Racked]
· Berco's Popcorn [Official Site]