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It isn't exactly glamorous, but L.L.Bean does play an important role in the retail landscape of America. This weekend, the brand will also gain a huge presence in Chicago.
The 2013 L.L.Bean Bootmobile Tour (like the Batmobile, but much less aerodynamic and much more woodsman-y) will be parked at Navy Pier on Saturday, July 20 from 10am to 4pm. The goal of the 13-foot Bootmobile is to "inspire people to spend more time outdoors" this summer. At the scene, L.L.Bean will have information about local outdoor attractions and guests will have a chance at winning a hiking, camping, or beach gear giveaway package. At the very least, everyone will be able to take photos in front of a giant boot.
· L.L.Bean [Official Site]