A great fitting pair of pants can easily take any outfit to another level. The people at ZipFit Denim totally understand that and have recently opened their second location (the first being downtown in the Shops at Northbridge) in Woodfield Mall.
Liz Kammel, founder of ZipFit, got the idea to create technology that matches men with the perfect pair of jeans after her male friends complained about hating shopping because they could never find the right fit. Now, via a unique algorithm, guys get matched up with denim from brands like 7 For All Mankind, Paige, Joe's and Citizens of Humanity.
A stop by one of their stores offers every level of complete customization including free alterations and fit advice. Stay tuned: ZipFit is currently at work on a pop-up shop for August (location TBA).—Shelby Blitz
· ZipFit [Official Site]