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Lingerie boutique Journelle has garnered a cult following in its native New York thanks to a well-edited selection of pretty, luxe lines like Araks, Eberjey, The Lake & Stars and VPL. This summer, they've decided to take their undies on the road by way of a "mint condition" silver 1970 Airstream Land Yacht named The Grey Lady. The roadtrip kicked off on the East Coast, but per their Twitter, we hear that a stop in Chicago is mapped out for August 16 and 17.
The Journelle team has been detailing the journey on a microsite where shoppers can view photos of The Grey Lady, which is outfitted with banquettes for lounging and a custom fit salon. As they detail on the site, the Airstream is stocked with "our favorite best sellers, the freshest fashion pieces, must-have accessories and our signature lingerie wash." Guests will be served flutes of champagne while they shop.
· Journelle Road Trip [Official Site]
· Journelle [Official Site]
· NY Retailer Journelle Road Trips to Boston, Intimates in Tow [Racked]