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The Birth of a Fashion Truck

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Here's the story behind Chicago's new boutique on wheels, the Fashion in Motion truck. Owner Gina Lilja found the vehicle at an auto repair shop, wrapped it in pink, stocked it up and boom, she was in business. She says that her clients are female and aged 30 to 50, stating that, "Women younger than that tend to want less expensive, more trendy clothes instead of the classic items I'm offering." She still has a day job. [BizJournals]