New Hyde Park Boutique Urges Customers to Get Really Comfy

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Here's something to get you through the dreaded transition from summer to fall: Hyde Park is landing a boutique that's dedicated to selling all things comfortable named Comfort Me. It's expected to open on August 2 and unlike the store's Lincoln Park location, this is a temporary pop-up (albeit one with potential to become a permanent fixture in the area's growing retail scene).

If you're not familiar with the boutique's comfy wares, the store's stock is described as, "women's apparel and sleepwear in luxurious, soft fabrics and flattering fits; unique jewelry that incorporates vintage pieces; home and garden furnishings and accessories that include flea market finds which evoke the essence of comfort; and finally fine teas, chocolates and gifts." So no oversize sweats, threadbare tees, Uggs or any other loungeworthy-yet-slobby apparel. Co-owner Alyssa Thomas said in a press release for the store, "we are so excited to be a part of Hyde Park and think that we can provide a unique shopping experience. The community deserves some retail therapy!"
· Comfort Me [Official Site]
· It's Not a Grand(er) Opening Unless There's a Big Ribbon Involved [Racked]
· For the Second Time, Comfort Me Boutique Opens on Armitage, (This Time in a Much More Grand Space) [Racked]