clock menu more-arrow no yes mobile

Filed under:

Does Nike Run Bucktown?

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Nike's latest ad campaign, featuring the phrase, "We Run Bucktown" isn't 'working out' for some of the 'hood's residents. The brand launched the ad to publicize its third Chicago location, which will open on Damen. But according to DNAinfo, some Bucktownians see the move as "a sign of arrogance." Another concern? One resident expressed that he fears retail chains like Nike will alter the area's retail appeal, as it was once a place for independent shops. [DNAInfo]