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Does Nike Run Bucktown?

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Nike's latest ad campaign, featuring the phrase, "We Run Bucktown" isn't 'working out' for some of the 'hood's residents. The brand launched the ad to publicize its third Chicago location, which will open on Damen. But according to DNAinfo, some Bucktownians see the move as "a sign of arrogance." Another concern? One resident expressed that he fears retail chains like Nike will alter the area's retail appeal, as it was once a place for independent shops. [DNAInfo]