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As of August 1st, Zegna has re-opened its sophisticated man-cave at 645 N. Michigan Avenue. Not only has the interior gotten a refresh, but the Italian company has added an entire second floor, bringing the square footage up to 4,300. What they're doing with all this space: stocking the full range of Zegna and Zegna Sport collections, as well as leather goods and the new Couture collection, which is designed by Stefano Pilati. (That's a win for Chicago's most dapper males, since it's only available in two other US cities.)
The new second floor features a "Sartorial Room" decked out with a stone fireplace and Frank Theil's 2003 painting "Stadt (Berlin)." There, guys can take advantage of a made-to-measure service. More customization comes in September, when Zegna kicks off its Personalization Project, which lets clients choose their own fabrics and finishing touches.