Behold the World's Coolest Sale Flier

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Why are these dudes standing outside, half naked, in January? They want to get your attention, of course. And it's good that they did. Above, see the flier that landed in our inbox, gave us a good chuckle, and alerted us to an upcoming sale at Vividbraille.

A bit more about the store: with its own private label and pieces from edgy, established designers, Vividbraille is a studio-boutique concept that specializes in American craftsmanship and high-design street wear. Starting today, its Winter Sale at will offer 50 percent off on items from Opening Ceremony, Opening Ceremony x Adidas, Naked and Famous, Marshall Artists, Y3, and more. In other news, the photo above. Can we all just look at it one more time?
· Vividbraille [Official Site]
· All Vividbraille coverage [Racked Chicago]