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Target Brings Style Competition and Fashion Icons In-Store

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Last night Target's style competition made its stop in Chicago, one of three cities to host the in-store activation. The event was scheduled to start at 6:30pm, and Chicagoans were not fashionably late. By 6:35 the store on Larrabee was buzzing with attendees. Guests enjoyed bites, drinks, Pixi mini makeovers and GIF photo-booth, and a lucky few won $50 gift cards! The format of the competition and event felt much like the set of a reality TV show, only less dramatic and more fun. The challenge was to style outfits fit for brunching and Chicago Bears tailgating. Bloggers Yanira Garza, Emma Arnold and Dana Weiss put together competing looks with Targets fall apparel and accessories. The looks were judged and scored by Marie Claire Senior Fashion Editor Zanna Roberts Rassi, editorial director of Paper Magazine Mickey Boardman, style and beauty expert Mary Alice Stephenson, and boutique owner Ikram Goldman, who got creative with Target earrings before the show. The event really highlighted that everyone, even fashion's elite, can get down with Target style.
· Target [Official Site]
· Ready, Set, Target Style [Official Site]


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