Sportswear Store Most Likely to Inspire a Workout: Nike

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Grid View

Expand

On October 16, our fourth annual Racked Awards gala celebration is taking place in NYC, where we'll toast our country's best and brightest retail stars. We'll announce one winner daily leading up the party. Merchandising is a craft. It takes great skill to make merchandise easy to shop and appealing. It takes even greater skill to inspire a lifestyle, and Niketown on Michigan Ave does just that. With high energy music, motivational images, and bright displays of color shoes and apparel, Nike gets shoppers excited to run and get fit.

The five floor store offers a variety of services like bra fittings, Nike Run Club, and free classes at their NTC studio next door. The classes are taught by top instructors around the city, and they're an excellent resource for trying out new exercises.
· Nike [Official Site]
· Racked Awards 2014 [Racked Chicago]