clock menu more-arrow no yes mobile

Filed under:

PRSVR To Open in 900 North Michigan Shops

Photo: PRSVR
Photo: PRSVR

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Chicago-based label PRSVR, short for Persevere, is opening up shop on the fifth floor at 900 North Michigan, joining the likes of Bloomingdale's, Space519 and Azeeza. The store is slated to open October 15th and be open 7 days a week. Customers will also have the opportunity to schedule private appointments.

In honor of Breast Cancer Awareness Month, the brand is also releasing a Camouflaged Flamingo edition of their popular Luxury Work Boot and pledged to donate 20% of each pair sold to organizations including Bright Pink and Men Against Breast Cancer. The Camouflaged Flamingo Pink Work Boot will be available in boys'/mens' sizes 4-15,and may be purchased online at and at various retailers nationwide.
· PRSVR [Official Site]
· A Chicago Leather Brand Wants To Show You How To PRSVR [Racked Chicago]

900 North Michigan Shops

900 N Michigan Avenue, Chicago, IL 60611 Visit Website