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Silver Jeans Co., the Canadian brand that whips up jeans in a variety of washes and styles, has opened its first loft retail-loft space in Illinois. At the Woodfield Mall, the lofty shop is decked with sliding barn doors, a six-foot wall showcasing music videos, and more denim than you can shake a matching cropped jacket at. Plus, there's a crew of staffers called "Jeaners" who have been trained in the art of fitting jeans.
And here's a little training on Silver Co. trends: Founder and CEO Michael Silver told us that his top picks for spring and summer are cut-off shorts, boyfriend jeans, capris, pencil leg jeans, and cropped vests.
· Silver Jeans [Official Site]
· Woodfield Mall [Official Site]