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Intermix Reopens With Industrial Look, Laidback Mannequins

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Intermix, the muti-brand retailer, has just reopened its Gold Coast shop. During a brief closure, the store got a facelift that gave it a look inspired by Chicago's industrial history. The new shop has blackened steel screening in its windows and throughout the space; there are also reclaimed wood floors that recall an old Chicago factory. It's not all steel and wood, though: the fitting rooms are padded with plush carpeting, there are Italian leather seats, and marble and bronze accent the entryway.

Also new: the store's updated mannequins. While the old forms had that traditional mannequin pose (you know the one), the new mannequins are posed in positions found in street-style snaps. They are "more relaxed in general," said a rep for the brand, and some have hands in their pockets or crossed arms.
· Intermix [Official Site]