Beyoncé Hearts Heritage Bicycles

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What exactly can an endorsement from Beyoncé do for a local store? Ask the folks at Heritage Bicycles. DNA Info reports that the superstar gave a nod to the Lakeview shop on her website, and the store's web traffic more than tripled.

"[Beyoncé] loves to ride bikes herself and the custom feature of Heritage where you can build your own bike is extremely cool," Beyoncé's publicist, Yvette Noel-Schure, said. Along with its' build-your-own bike feature (which, we're with B on that one, is pretty cool), the store has a coffee bar and serves pastries.
· Beyonce Gives Shoutout to Chicago's Heritage Bicycles on Her Site [DNA Info]
· Heritage Bicycles [DNA Info]