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Ronald McDonald has a brand new look. The clownish mascot for the Oakbrook-based company is taking on a larger role in promoting the fast-food chain via social media, and he needed some new threads for that. Ann Hould-Ward, a theatrical designer who's stitched up costumes for Broadway shows, designed the clown's new wardrobe. Take a peek at his still bright—but now sportier—outfit here. [Crain's Chicago Business]