via Facebook "> clock menu more-arrow no yes

Filed under:

Would You Tattoo Your Shoes?

 Photo: Sole Revival <a href="https://www.facebook.com/thesolerevival?fref=ts">via</a> Facebook
Photo: Sole Revival via Facebook

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Chicagoan Ross Sider found his passion for sneakers in the mid-'90s, when "everyone was engulfed in Michael Jordan and the cool thing to do was to get the latest pair of shoes," he told Chicago Sun-Times Pioneer Press.

Now, Sider runs Sole Revival along with his business partner, Dave Steiner. At just a few months old, the business specializes in adding artsy touches to athletic shoes. "Know what we are? We're a tattoo parlor for your sneakers," Sider has said.

Customers either purchase shoes from Sole Revival, or bring in a pair of pre-owned kicks. Fifteen Chicago artists are on hand to customize the shoes with hundreds of design options, and work starts at $100. Learn more about the company here.
· GBS Grad's New Business Is 'Tattoo Parlor For Your Sneakers' [Pioneer Press]