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Under Armour will open a store at 600 North Michigan Avenue (in the former Eddie Bauer space) next March. The sporty brand's new outpost will offer footwear, athletic apparel, and equipment for men, women, and children. There will be special areas dedicated to running and training, and a hefty assortment of hunting gear.
At 30,000 square feet, this will be the largest "Brand House" that Under Armour has built so far. The store will have digital displays that offer information on products and the brand's history.
· Under Armour [Official Site]
· Say Sayanora to Eddie Bauer's Michigan Avenue Flagship [Racked Chicago]
· Is Under Armour Brand House Headed to Georgetown? [Racked DC]