Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
ChicagoInno took a look at the future of BucketFeet, and this local sneaker start-up seems to be sneaking toward world domination. Or at least significantly expanding its repertoire (there was no sneaker pun for that.)
After launching in 2011 with the mission of "connecting people through art," the company has commissioned more than 100 artists to create custom designs for its footwear. Its a brick-and-mortar store at Block 37 "looks more like an art gallery than a shoe store," says ChicagoInno, and owners plan to expand within the U.S.
But the most interesting thing on the horizon is a slate of new product offerings, which will include one-of-a-kind wall art, boots, sandals, and even socks. T-shirts and bags could be in the not-so-distant future, too, though co-founder Raaja Nemani says he wants to keep merchandise "around the ankles" for now.
· After Taking Over Chicago, New York, and the World, What's Next for BucketFeet? [ChicagoInno]
· All BucketFeet posts [Racked Chicago]