clock menu more-arrow no yes

Filed under:

Storefront, the "Airbnb of Retail Spaces," Launches in Chicago

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.


Storefront, a service that owners bill as "the Airbnb of retail spaces," launched in Chicago yesterday. The online marketplaces matches up merchants with short-term retail spaces. "For many of the brands that we work with, pop-up shops serve an enormous value," Tristan Pollock, co-founder and COO at Storefront, said in a press release. "The benefits of short-term leases outweigh the cost and risk of long-term leases, allowing emerging brands the ability to test a market before committing to a ten or twenty-year lease."

The current Chicago listings include a luxury tile showroom in River North, which can host trunk shows, evening events, or offer window advertising space; the Anastasia Chatzka boutique in Wicker Park (pictured above) is open to hosting pop-up events after store hours. (Speaking of Chatzka, she just used the service to book a pop-up shop that will be open at Block 37 July 25 to 27—more on that later.)

Local rental fees, which so far range from free a to $20,000 per day, include insurance and promotional efforts, and a new "Instant Book" feature does just what you'd think: lets merchants book spaces directly from store owners, for same-day events if needed.

Storefront has provided its services to artists and brands such as Kanye West and SK-II, and also operates in New York, San Francisco, and Los Angeles.
· Storefront [Official Site]
· Retail matchmaker service Storefront launches in Chicago [The Chicago Tribune]

Block 37

108 N State Street, Chicago, IL 60602 Visit Website