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Storefront, a service that owners bill as "the Airbnb of retail spaces," launched in Chicago yesterday. The online marketplaces matches up merchants with short-term retail spaces. "For many of the brands that we work with, pop-up shops serve an enormous value," Tristan Pollock, co-founder and COO at Storefront, said in a press release. "The benefits of short-term leases outweigh the cost and risk of long-term leases, allowing emerging brands the ability to test a market before committing to a ten or twenty-year lease."
The current Chicago listings include a luxury tile showroom in River North, which can host trunk shows, evening events, or offer window advertising space; the Anastasia Chatzka boutique in Wicker Park (pictured above) is open to hosting pop-up events after store hours. (Speaking of Chatzka, she just used the service to book a pop-up shop that will be open at Block 37 July 25 to 27—more on that later.)
Local rental fees, which so far range from free a to $20,000 per day, include insurance and promotional efforts, and a new "Instant Book" feature does just what you'd think: lets merchants book spaces directly from store owners, for same-day events if needed.
Storefront has provided its services to artists and brands such as Kanye West and SK-II, and also operates in New York, San Francisco, and Los Angeles.
· Storefront [Official Site]
· Retail matchmaker service Storefront launches in Chicago [The Chicago Tribune]