clock menu more-arrow no yes

Filed under:

April Francis Talks Dose, The Power of Setbacks

 Photo: Nathan Michael/ The Chicago Tribune
Photo: Nathan Michael/ The Chicago Tribune

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

In a Q&A with The Chicago Tribune, Dose Market founder April Francis addresses the silver linings of setbacks (and proves she's way above speaking in strict PR spin—we love her honesty here.) After founding the fashion-and-food bazaar in 2011, Francis had to push past boundaries—ranging from a car accident to venue closures and the demise of business partnerships—to help the market evolve. "One of the greatest lessons I learned is you have to take full control of the narrative," Francis said. "You've got to toot your own horn in business."

The market will next take place on September 21, in a new space at 401 North Morgan in the West Loop. There will be another one in December, and Francis anticipates holding another one in February. In the meantime, she's working on tweaking her business model. "Dose is not an attractive business for people who are interested in making and accumulating money," she said. "I need to change that." Read the whole interview here.
· How an Entrepreneur and her food/fashion bazaar continue to evolve [The Chicago Tribune]