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It has arrived: our first bit of Lollapalooza-slash-retail scoop for the summer (and, as far as we know, the first bright blue bike with a festival logo splashed on its side.) LollaShop, the festival's official pop-up shop, will open its doors at Block 37 on July 25, and will remain open through August 4 (the festival itself runs August 1 to 3.)
The shop—which is in a new location this year—will stock official festival gear including branded t-shirts; it will also carry merchandise from local companies such as Character Skateboards, Casual Friday, and Chi Chi Sport.
For even more city pride, the shop has partnered with brands to create a "Lolla Loves Chicago" capsule collection, which is available for pre-purchase here. With everything from sneakers to braided bracelets, the collection also includes a custom Lolla bike by Sole Bicycles. (What better for a bike-loving town such as ours?) Take a peek at some more of the capsule collection, below, and stay tuned for more details on all things summer festival.
· Lollapalooza [Official Site]
· Lollapalooza's LollaShop Returns With Tees, Shoes, Free Yoga [Racked Chicago]