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Madewell is teaming up with Blue Jeans Go Green to turn old denim into housing insulation for those in need. To kick off this denim drive, the shop on Rush Street will be holding an event tomorrow evening, August 13th, from 6-8pm. Donate an old pair of denim, and get $20 off the purchase of a new pair.
Founded in 2006, Blue Jeans Go Green started its work in areas affected by Hurricane Katrina, sending denim insulation to Habitat for Humanity projects in New Orleans, Baton Rouge and Mississippi. Today the organization continues to work with Habitat for Humanity affiliates around the US.—Lani Nguyen
· Madewell [Official Site]
· Blue Jeans Go Green [Official Site]