clock menu more-arrow no yes

Filed under:

Gap Curates Photo Exhibit of Chicagoans 'Dressing Normal'

Photo via Gap Facebook
Photo via Gap Facebook

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

As part of their fall "Dress Normal" campaign, Gap is holding pop-up photo exhibits in five key markets, including Chicago, LA, Seattle, Atlanta and Brooklyn. According to Gap global president Stephen Sunnucks, the campaign is an effort to "inspire confidence in everyone's own personal style."

The exhibit opens today in East Lakeview at 3350 N Broadway Chicago, IL 60657 and runs through the weekend. The photos will showcase the work of six local photographers, capturing 50 Chicagoans styled in Gap.

We're curious about levelsof interest because currently there are fewer RSVPs on Facebook than the number of locals photographed for the project. It could be poor promotion or maybe normal isn't interesting enough.
· Gap campaign includes 'dressing normal' in Chicago [Chicago Tribune]
· Gap's Fall Campaign Is an Ode to Normcore [Racked National]
· Gap [Official Site]

Gap Dress Normal Pop-Up

3350 N Broadway Chicago, IL 60657