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As part of their fall "Dress Normal" campaign, Gap is holding pop-up photo exhibits in five key markets, including Chicago, LA, Seattle, Atlanta and Brooklyn. According to Gap global president Stephen Sunnucks, the campaign is an effort to "inspire confidence in everyone's own personal style."
The exhibit opens today in East Lakeview at 3350 N Broadway Chicago, IL 60657 and runs through the weekend. The photos will showcase the work of six local photographers, capturing 50 Chicagoans styled in Gap.
We're curious about levelsof interest because currently there are fewer RSVPs on Facebook than the number of locals photographed for the project. It could be poor promotion or maybe normal isn't interesting enough.
· Gap campaign includes 'dressing normal' in Chicago [Chicago Tribune]
· Gap's Fall Campaign Is an Ode to Normcore [Racked National]
· Gap [Official Site]